Website Privacy Policy

Website Privacy Policy


We recognize that you value, and Bloodworks strives to respect, your privacy. This Privacy Policy (“Policy”) describes how Bloodworks (“Bloodworks,” “we,” or “us”) collects, uses, and discloses information through the websites that we operate and that link to or post this Policy, in email, text, and other electronic messages between you and us, and/or through mobile and desktop applications you download from this website (collectively, the “Websites”). Please read the entire Privacy Policy before using our Websites. By using the Websites, you consent to the terms of this Privacy Policy.

Information Collection

You generally are not required to provide information about yourself when you visit the Websites. However, we may ask you for some or all of the following types of information when you access various content or features, submit information to us, or directly contact us with questions or feedback including:

  • Contact information, such as name, telephone number, and e-mail address;
  • Demographic information;
  • Geolocation information;
  • Communications preferences;
  • Search queries;
  • Individual health conditions;
  • Correspondence and other information that you send to us; and
  • Additional information as otherwise described to you at the point of collection or pursuant to your consent.

We also may collect certain information automatically when you visit the Websites, such as to collect certain information about your equipment, browsing actions, and patterns, including:

  • Your Internet Protocol (IP) address, which is the number automatically assigned to your computer whenever you access the Internet and that can sometimes be used to derive your general geographic area;
  • Other unique identifiers, including mobile device identification numbers;
  • Your browser type and operating system;
  • Sites you visited before and after visiting the Websites;
  • Pages you view and links you click on within the Websites;
  • Information collected through cookies, web beacons, and other technologies;
  • Information about your interactions with e-mail messages, such as the links clicked on and whether the messages were received, opened, or forwarded; and
  • Standard Server Log Information.

We may use cookies, pixel tags, and similar technologies to automatically collect this information. Cookies are small bits of code that are stored by your computer’s web browser and that may automatically identify your browser to the Websites whenever your computer is used to visit the Websites. Pixel tags are very small images or small pieces of data embedded in images, also known as “web beacons” or “clear GIFs” that can recognize cookies, the time and date a page is viewed, a description of the page where the pixel tag is placed, and similar information from your computer or device. By using the Websites, you consent to our use of cookies and similar technologies. You can decide if and how your computer will accept a cookie by configuring your preferences or options in your browser. However, if you choose to reject cookies and similar technologies, you may not be able to use certain online products, Websites or features on the Websites.

Use of Information

We may use information that we collect through the Websites for a variety of purposes, including but not limited to:

  • Provide you with the Websites, services, email alerts, text message (sms/mms), and information you request and respond to correspondence that we receive from you;
  • Contact you via email and otherwise about products and Websites that we think might be of interest to you;
  • Maintain or administer the Websites, perform business analyses, or for other internal purposes to improve the quality of our business, the Websites, and other products and Websites we offer;
  • Customize and personalize your use of the Websites;
  • To fulfill any other purpose for which you provide it;
  • Send you email alerts and/or text messages (sms/mms) regarding upcoming appointments and potential appointments; and
  • As otherwise described to you at the point of collection or pursuant to your consent.

Sharing of Information

We are committed to maintaining your trust, and we want you to understand when and with whom we may share the information we collect.

  • Service Providers: We may share your information with service providers, contractors and other third parties that perform certain functions or Websites on our behalf or support our business (such as to host the Websites, fulfill requests, provide Websites, manage databases, provide patient assistance programs, perform analyses, provide customer service, or send communications for us).
  • Business Transfer: If we sell all or part of our business, or make a sale or transfer of assets, or are otherwise involved in a merger or business transfer, or in the unlikely event of bankruptcy, a business reorganization, or similar event, we may transfer your information as part of such transaction.
  • FDA and Prescribing Physicians: If you contact Bloodworks regarding your experience with one of our products, we may use the information you provide in submitting reports to regulatory agencies, such as the U.S. Food and Drug Administration, and as otherwise required of us by law. We also may use the information to contact the prescribing physician to follow up regarding an event involving the use of our product.
  • Administrative or Legal Process: We may disclose your information to third parties in order to protect the legal rights, safety, and security of our organization, our corporate business partners, and the users of our Websites; enforce our Terms of Use; respond to and resolve claims or complaints; prevent fraud or for risk management purposes; and comply with or respond to law enforcement or legal process or a request for cooperation by a government or other entity, whether or not legally required.
  • To fulfill the purpose for which you provide it.
  • For any other purpose disclosed by us when you provide the information.
  • Other Parties With Your Express or Implied Consent: We may share information with third parties when you consent to such sharing.
  • Aggregate Information: We may use, share, and or disclose aggregate information, such as demographic and usage statistics, with advertisers, sponsors or other organizations and anonymous, and in some cases de-identified information, for research, analytics, and other purposes.

In addition, we may allow third parties to place and read their own cookies, web beacons, local shared objects (commonly called a Flash cookie), and similar technologies to collect information through the Websites. For example, our third-party service providers may use these technologies to collect information that helps us with traffic measurement, research, and analytics.


We have adopted security procedures to help protect against loss, misuse, and unauthorized access to the information you provide to us. Please note that no data transmission or storage can be guaranteed to be 100% secure. As a result, while we strive to protect your information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to the Websites and cannot be responsible for the theft, destruction, or inadvertent disclosure of your information.

Children’s Privacy

The Websites are directed to a general audience. The Websites do not knowingly collect, use, or disclose personal information from children under the age of 13 without prior parental consent, except as permitted by the Children’s Online Privacy Protection Act (“COPPA”). If we learn that we have collected personal information from a user under 13, we will promptly delete personal information collected from that user. The parent of the child under 13 can review or have deleted the child’s personal information, and refuse to permit further collection or use of the child’s information, by contacting us at [email protected].

Links to Third Party Websites

The Bloodworks website may provide hyperlinks to third party websites or access to third party content.  Bloodworks does not control, endorse, or guarantee content found in such sites; nor, likewise, Bloodworks does not control, endorse or guarantee content from any sites that link to Bloodworks’ website. You agree that Bloodworks is not responsible for any content, associated links, resources, or services associated with a third party site. You further agree that Bloodworks shall not be liable for any loss or damage of any sort associated with your use of third party content. Links and access to these sites are provided for your convenience only.

Third Party Analytics

We may also use third-party analytics providers which could automatically collect certain personal information and other data about you through the Websites including, but not limited to, your IP address and/or other online identifiers. Third-party cookies or other tracking technology may be used through this process to track data such as the times you most frequently use the Websites, what devices you use to access our interactions with you, including but not limited to, via mail, telephone, email, online transactions, online programming and onsite visits at our donor centers (collectively with the Websites, the “Services”), what parts of the Services you visit and the links you use to get there. These data and analytics service providers may use such information to track how you use the Services, measure the performance of the Services, improve features on the Services, and provide Bloodworks with tools that satisfy overall operating needs for the Services. Bloodworks may then use feedback from these service providers to improve the Services and our interactions with you.

Universal Opt-Out Mechanism

We do not share your personally identifiable information with others for their direct marketing purposes.

Some web browsers may transmit “do-not-track” signals to the Websites with which the user communicates. Because of differences in how web browsers incorporate and activate this feature, it is not always clear whether users intend for these signals to be transmitted, or whether they even are aware of them. Because there currently is no industry standard concerning what, if anything, Websites should do when they receive such signals, we currently do not take action in response to these signals. If and when a final standard is established and accepted, we will reassess how to respond to these signals. In some cases, third parties may be able to collect information about a user’s online activities over time and across different Websites when he or she uses our Websites.

Some browsers have a “do not track” feature that lets you tell web sites you do not want to have your online activities tracked. The Websites are not currently configured to respond to “do not track” or similar automated privacy controls. To learn more about ways to possibly opt-out of certain kinds of tracking that occur when you browse the Internet generally and may lead to targeted advertising, visit the Network Advertising Initiative web site and the Digital Advertising Alliance web site.

Options you select are browser- and device-specific, and there is no guarantee that these industry-provided opt-out tools will prevent all targeted advertising. As noted previously in this Policy, it is possible that certain third parties may receive information through the Services. Since some of these third parties may respond differently than Bloodworks to “do not track” requests, you should consult the applicable privacy policies of those third parties for that information.

Your Choices:

Accessing Your Information

If at any time you would like to request the ability to edit any personal information Bloodworks may have about you, opt-out of receiving further information from Bloodworks, limit what we share, or if you otherwise wish to ask Bloodworks to cease using your personal information in the manners specified in this Policy (subject to any applicable legal exceptions), please call Bloodworks at at 800-393-788 or complete this form.

We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

If you would like to opt-out of receiving promotional emails from Bloodworks, please follow the opt-out instructions at the bottom of the email or complete this form.

Request to Remove Consumer Health Data

If you wish to request deletion of your consumer health data, send us a request using the following form. Within a 45-day period, Bloodworks reserves the right to either approve or reject the consumer’s request. In the case that your request is rejected, you may appeal Bloodwork’s decision to take action on a request. In response to an appeal, Bloodworks will again have 45 days from receipt of an appeal to inform the consumer in writing of any action taken or not taken in response to the appeal. Upon approval of the consumer’s request to delete, Bloodworks will delete the consumer health data from its records, as well as notify all affiliates, processors, contractors, and other third parties of the deletion request.


Bloodworks is required to try to verify the identity of any person or entity that requests the disclosure or deletion of personal information. If you have a password-protected account with us, we will use our existing authentication procedures to verify your identity. For most other requests, Bloodworks will ask you to provide information that matches at least two pieces of personal information we store about you before responding to your request. If more information is needed to verify your identity in certain situations, Bloodworks may deny your request or ask for more details as necessary to protect your personal information from unauthorized access, disclosure and deletion.

Retentions Required by Law or Other Legitimate Purpose

Any removal of content by Bloodworks does not ensure or guarantee complete or comprehensive removal of the content in all places. Bloodworks reserves the right to maintain proper records as required by law, or for otherwise legitimate purposes to the extent permitted by law, even if such records contain your personal information.

Text Message (SMS/MMS) Marketing

You consent to your information being handled as follows:

  • When opted-in, you will receive text messages (SMS/MMS) to your mobile number. These kinds of messages may include offers, coupons, or other information.
  • You can opt-out of this service at any time. Just text “STOP” to the phone number. After you text “STOP” to us, we may send you an SMS reply to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time, or text “START” or “JOIN” and we will start sending SMS messages to you again.
  • If you are experiencing any issues, you can reply with the keyword “HELP.” Or, you can get help directly from us.
  • Carriers, such as AT&T, are not liable for delayed or undelivered messages.
  • Message and data rates may apply for any messages sent to you from us and to us from you. You should expect to receive 1 message per month from us.
  • If you have any questions about your text plan or data plan, please contact your wireless provider.

International Transfers

Please note that the Websites are directed towards users who reside in the United States. Information that we collect may be stored and processed in the United States or in another country in which we, our agents, or our affiliated businesses maintain operations. By using our products, Websites, and this site, you consent to any such transfer of information outside of your country. While some of these countries may not offer the same level of privacy protection as your own, we commit to uphold the privacy protections as explained in this Policy.

Changes to Our Privacy Policy

We may amend this Privacy Policy at any time. Your continued use of the Websites after any modification to the Privacy Policy will constitute your acceptance of the new terms.


Please direct any questions regarding this Privacy Policy to: [email protected]

This policy is effective as of March 31, 2024

Bloodworks, Attention: General Counsel
921 Terry Avenue
Seattle, WA 98104

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